Relying on referrals to keep your business growing?
Let’s close your client gaps and give you a predictable way to secure more business.
Why you’re here.
Relying on client referrals to grow your business has become unpredictable and often irratic.
You’ve spent money, invested time, and hired help, but it hasn’t secured you new clients when you thought it would.
Here are a few things you’ve probably tried:
- attended all of the networking events you can think of.
- paid someone to help promote your services.
- stood behind a table at a trade show and hoped it would generate interest.
But yet. Same results.
Doing more and spending more isn’t the answer.
It’s about making sure you’ve closed the client gaps in your business first, so that the potential clients looking at you already, aren’t slipping through the net.
Proof, not promise.
Across client work in the last 12 months, businesses typically saw:
65-85% increase in qualified client opportunties
30-40% reduction of spend on marketing
20-40% faster conversion of enquiry to client acquisition
🌟🌟🌟🌟🌟 “Theo cut through months of noise in a matter of hours. I finally understood what was holding us back, and exactly what to do about it. Genuinely one of the best investments I've made” Sophie, Agency Founder
🌟🌟🌟🌟🌟 “We knew something wasn't working. We just couldn't put our finger on it. Theo found it, explained it clearly and gave us a plan everyone could get behind. No fluff, no jargon, just clarity” James, Founder
🌟🌟🌟🌟🌟 “Straight-talking, fast and full of lightbulb moments. Theo didn't just identify the problem, he showed us how to fix it. I wish I'd done this sooner.” Rachel, Managing Director
🌟🌟🌟🌟🌟 “Theo cut through months of noise in a matter of hours. I finally understood what was holding us back, and exactly what to do about it. Genuinely one of the best investments I've made” Sophie, Agency Founder 🌟🌟🌟🌟🌟 “We knew something wasn't working. We just couldn't put our finger on it. Theo found it, explained it clearly and gave us a plan everyone could get behind. No fluff, no jargon, just clarity” James, Founder 🌟🌟🌟🌟🌟 “Straight-talking, fast and full of lightbulb moments. Theo didn't just identify the problem, he showed us how to fix it. I wish I'd done this sooner.” Rachel, Managing Director
A client gap is an area of your business where potential clients are slipping through the net, many of which will do so, before they’ve even contacted you.
For example:
your services are not giving them a really clear reason to choose you vs others in your industry, so they don’t stop to look.
your messaging doesn’t speak to the problem/s that they face, so they don’t feel understood and look for somewhere that does.
You’re not building enough trust with them so that when they’re ready to engage, you’re no-where near the top of thier consideration list.
What does a client gap look like?
There are literally hundreds of gaps where prospective new clients will slip past you without you knowing.
If you want a quick way to find out where your biggest client gaps are right now, so that you stop missing out on new client opportunities - click below.
Here’s a simple client gap example:
Trade shows.
Done right, and planned properly, a trade show can pay for itself a thousand times over and land you lots of new clients - but most businesses just hope for the best and leave it to chance.
Simply popping up a banner and giving away a free pen or stress ball in exchange for a business card is leaving a huge client gap - and wasting a lot of time and resource.
Download my free checklist of 38 things to do before, during and after a show so that you don’t let any new client opportunties pass you by! 👇
Hello, I’m Theo
I've spent the last 20 years helping businesses big and small secure new clients - across consumer tech, B2B and everything in between.
My experience covers the entire client discovery and conversion journey which means when I help small and medium business close client gaps, I can see the bigger picture and spot what others miss.
I’ve led product, sales and marketing teams - launching services, planning events, running trade shows and managing agencies - so I can help with client strategy, planning, people or product/service gaps too.
I’m based in Salisbury - but with an office on wheels, supporting your business online,or in person wherever you are.
Need some help closing those client gaps so that you don’t keep losing new client opportunities?
Money Back Guarantee
If you implement any of my recommendations and you don’t see measurable improvement within 90 days,
I’ll refund your investment in full.
Who gets the most value from working with me?
Founders and Partners trying to balance client delivery, caught up in the chaos of the day-to-day, who want clarity and support.
Directors and associate directors who aren't seeing client growth - and want to rely less on referrals.
Jnr marketing leads who need senior validation of priority areas.
Businesses with agencies who don’t trust what they’re being told and want a second (impartial and experienced) opinion.
Questions you may have
How long does a client gap assessment take?
it’s fast. Typically delivered to your inbox within 48 working hours.
Do I need to prepare anything?
No. Just let me know your main client challenge and I'll do the rest. The less I know, the more I see what your prospective clients actually see.
Can you help me with my existing 3rd parties or internal team?
Absolutely. I can advise, assist, appoint or manage 3rd parties, and work with your team to close client gaps.
Do you only work with small and medium businesses?
Not at all. What matters isn’t size, it’s that your business has client gaps and your growth isn’t going in the direction you want it to.
Can you help with other business challenges?
Yes - with experience across client discovery through to client conversion, I can help with most things including client strategy, pricing, team alignment and partnership development.